General Terms

CLI

Stands for Command Line Interface. It is one of the oldest methods of interacting with operating systems and applications. Users operate the software by entering commands into the interface. CLI processes the commands entered and outputs an appropriate response. Some of CLI examples are MS-DOS and Unix-like systems.

Clickstream Analysis

The process of collecting, analyzing, and reporting aggregate data about which and in what order pages are visited. Clickstream itself is the path a visitor takes through the website. Clickstream analysis includes two stages - traffic and ecommerce analysis, and helps improve website quality.

Codecs (Video)

A type of software that turns analog video and audio into a digital format and can also turn it back to analog (or, compresses and decompresses it). Video codecs are actively used in software that record or stream video, be it video broadcast system or an app on a personal computer.

Community outreach

Community outreach refers to efforts that connect an organization’s ideas or practices to the public. Unlike marketing, which is focused on products or strategies that increase market share, outreach takes on an educational component that engages the community. Outreach strategies are linked to the organization’s mission.

Computer architecture

Computer architecture is a set of rules and methods that describe the functionality, organization, and implementation of computer systems.

Competitive analysis

A competitive analysis identifies your competitors and evaluates their strategies to determine strengths and weaknesses relative to your brand.

Computer hardware

Computer hardware is the collection of physical parts of a computer system. This includes the computer case, monitor, keyboard, and mouse. 

Computer graphics

Computer graphics is a sub-field of computer science which studies methods for digitally synthesizing and manipulating visual content.

Computer Science

Computer Science is the study of computers and computational systems. Unlike electrical and computer engineers, computer scientists deal mostly with software and software systems; this includes their theory, design, development, and application.

Content development

Content development is researching, producing, and publishing information to meet a strategic goal.

Content management

Content management (CM) is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. 

Conversion Rate (eCommerce)

The percentage from all website visitors who achieve a certain goal (a conversion), like purchase a product or download an app. This number typically depends on a visitor’s interest, attractiveness of the website’s offer, and simplicity. A successful business will have high conversion rate on their website.

CPC

CPC stands for Cost Per Click. It is the cost of an individual click on your ad; in other words, it is the amount you pay per click.

Creative director

A creative director is a position often found within the graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well.

Cross-Platform Mobile Development

An approach to mobile software development that involves creating a codebase for products that will be supported on multiple mobile operating systems (mostly iOS and Android). It helps extend availability of an app to more users, who use one platform and not another.

Cryptocurrency

A form of digital money. Cryptocurrency is designed to be secure and is built on cryptography, so, in many cases, it is anonymous. Confirming a transaction is a very important part of cryptocurrency, and confirmations are performed by so called miners.

CTR

The ratio of users, who click on an ad to the number of total users, who view a page, email, or advertisement. It is used for measuring the effectiveness and success of advertising/email campaigns. CTR directly affects Quality Score, which in turn affects ad position and cost.

Customer Experience

The customers' perception (conscious and subconscious) of their relationship with a company, their brands and/or services upon interacting with. Positive CX is important in gaining and maintaining customer loyalty. It is also an integral part of CRM.

Customer service

Customer service is the provision of service to customers before, during and after a purchase. 

Dashboard

A series of charts and graphs that incorporate a business's relevant data displayed in an easy-to-understand charts and graphs. It allows to monitor different business processes and department performance. The dashboard is often linked to a database, which allows it to be updated with every change.

Dependency Management

A technique, or a feature in build automation systems, that allows automated declaring, resolving and using dependencies that are required by a project. It helps to centralize information about dependencies in a project or several projects that have a common parent.

DES

Stands for Data Encryption Standard. It is a cypher with symmetric-key blocks incorporated in numerous communication channels, such as military, communication between ATM and computer and even in commerce. Symetric key means that the sender and receiver both use identical keys. This system works along side administrative security.

Device Driver

Device Drivers are the software through which, the kernel of a computer communicates with different hardware, without having to go into the details of how the hardware works.

Digital Marketing

“Digital marketing” refers to using digital channels, devices, and platforms (regardless of whether they are online or not) to build or promote marketing message.

Digital media

Digital media are any media that are encoded in machine-readable formats. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.

Development by Synergize.digital

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