General Terms

Build Automation

The process of automating the software build development. It facilitates compilation of the source code into binary code, test and deployment automation. It helps to reduce the time on several stages of software development, as well as improve its quality.

Business object

A business object (BO) is a container for application data, such as a customer or an invoice.

Business process

A business process is a collection of linked tasks which find their end in the delivery of a service or product to a client.

Business requirements

Business requirements, also known as stakeholder requirements specifications (StRS), describe the characteristics of a proposed system from the viewpoint of the system's end user like a CONOPS. 

Bytecode

A set of instructions that can be executed by a software interpreter. The compiled programming code runs on a virtual machine, rather than on a specific computer. In Java, for example, it is used to allow Java code to be run in numerous environments once it is compiled using the JVM.

CAD

A type of technology where computer systems are used in creating, optimizing, modifying and analysing a design. Designers and architects use CAD software to simplify and improve their work, as well as improve productivity. CAD software can be used in 2D and 3D space.

CAM

It describes the use of software in the manufacturing process. CAM software is used to create parts related to industries like vehicle powertrain systems or orthopedic implants. CAM can also refer to the use of software in managing all processes on a plant.

CCENT

Stands for Cisco Certified Entry Networking Technician. It is the first step in Cisco's certification system. CCENT validates entry-level networking positions. It certifies that the specialist has knowledge of basic network security and has sufficient skills for installing and operating a small enterprise network, as well as troubleshoot it.

Channel partner

A channel partner is a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies.

CGI

A web server protocol that allows it to execute programs. The web server can use CGIs to interact with other programs, for example, by giving them user information for processing and then sending the results to the web browser. Common uses are registration and feedback forms.

CLI

Stands for Command Line Interface. It is one of the oldest methods of interacting with operating systems and applications. Users operate the software by entering commands into the interface. CLI processes the commands entered and outputs an appropriate response. Some of CLI examples are MS-DOS and Unix-like systems.

Clickstream Analysis

The process of collecting, analyzing, and reporting aggregate data about which and in what order pages are visited. Clickstream itself is the path a visitor takes through the website. Clickstream analysis includes two stages - traffic and ecommerce analysis, and helps improve website quality.

Codecs (Video)

A type of software that turns analog video and audio into a digital format and can also turn it back to analog (or, compresses and decompresses it). Video codecs are actively used in software that record or stream video, be it video broadcast system or an app on a personal computer.

Community outreach

Community outreach refers to efforts that connect an organization’s ideas or practices to the public. Unlike marketing, which is focused on products or strategies that increase market share, outreach takes on an educational component that engages the community. Outreach strategies are linked to the organization’s mission.

Computer architecture

Computer architecture is a set of rules and methods that describe the functionality, organization, and implementation of computer systems.

Competitive analysis

A competitive analysis identifies your competitors and evaluates their strategies to determine strengths and weaknesses relative to your brand.

Computer hardware

Computer hardware is the collection of physical parts of a computer system. This includes the computer case, monitor, keyboard, and mouse. 

Computer graphics

Computer graphics is a sub-field of computer science which studies methods for digitally synthesizing and manipulating visual content.

Computer Science

Computer Science is the study of computers and computational systems. Unlike electrical and computer engineers, computer scientists deal mostly with software and software systems; this includes their theory, design, development, and application.

Content development

Content development is researching, producing, and publishing information to meet a strategic goal.

Content management

Content management (CM) is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. 

Conversion Rate (eCommerce)

The percentage from all website visitors who achieve a certain goal (a conversion), like purchase a product or download an app. This number typically depends on a visitor’s interest, attractiveness of the website’s offer, and simplicity. A successful business will have high conversion rate on their website.

CPC

CPC stands for Cost Per Click. It is the cost of an individual click on your ad; in other words, it is the amount you pay per click.

Creative director

A creative director is a position often found within the graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well.

CTR

The ratio of users, who click on an ad to the number of total users, who view a page, email, or advertisement. It is used for measuring the effectiveness and success of advertising/email campaigns. CTR directly affects Quality Score, which in turn affects ad position and cost.