The ratio of users, who click on an ad to the number of total users, who view a page, email, or advertisement. It is used for measuring the effectiveness and success of advertising/email campaigns. CTR directly affects Quality Score, which in turn affects ad position and cost.

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Interesting facts

It is important that CTR is high on relevant and affordable keywords, else you are just wasting money on something that doesn’t generate leads, sales, etc.

 
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Development by Synergize.digital

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