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CTR
The ratio of users, who click on an ad to the number of total users, who view a page, email, or advertisement. It is used for measuring the effectiveness and success of advertising/email campaigns. CTR directly affects Quality Score, which in turn affects ad position and cost.
Interesting facts
It is important that CTR is high on relevant and affordable keywords, else you are just wasting money on something that doesn’t generate leads, sales, etc.