The ratio of users, who click on an ad to the number of total users, who view a page, email, or advertisement. It is used for measuring the effectiveness and success of advertising/email campaigns. CTR directly affects Quality Score, which in turn affects ad position and cost.

Learn more

Interesting facts

It is important that CTR is high on relevant and affordable keywords, else you are just wasting money on something that doesn’t generate leads, sales, etc.


Development by Synergize.digital

Sign up for updates
straight to your inbox