Conversion Rate (eCommerce)

The percentage from all website visitors who achieve a certain goal (a conversion), like purchase a product or download an app. This number typically depends on a visitor’s interest, attractiveness of the website’s offer, and simplicity. A successful business will have high conversion rate on their website.

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First released early 2000s
Used by Kimberfire, Virgin Media, Vertical Measures

Interesting facts

Optimizing conversion rate is a never ending process as long as revenues are important to the company.


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