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Conversion Rate (eCommerce)
The percentage from all website visitors who achieve a certain goal (a conversion), like purchase a product or download an app. This number typically depends on a visitor’s interest, attractiveness of the website’s offer, and simplicity. A successful business will have high conversion rate on their website.
| First released | early 2000s |
| Used by | Kimberfire, Virgin Media, Vertical Measures |
Interesting facts
Optimizing conversion rate is a never ending process as long as revenues are important to the company.