The percentage from all website visitors who achieve a certain goal (a conversion), like purchase a product or download an app. This number typically depends on a visitor’s interest, attractiveness of the website’s offer, and simplicity. A successful business will have high conversion rate on their website.
|First released||early 2000s|
|Used by||Kimberfire, Virgin Media, Vertical Measures|
Optimizing conversion rate is a never ending process as long as revenues are important to the company.