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General Terms

New media

New media are forms of media that are computational and rely on computers for redistribution. 

Operations research

Operations research (OR) is a discipline that deals with the application of advanced analytical methods to help make better decisions.

Network Administration

Network Administration involves designing, managing, and maintaining technological networks.

Account management

Account management starts after the sales transaction is complete. It’s the daily management of customer accounts to make customers want to continue the relationship with a company.

Agency Model OTA

OTA stands for Online Travel Agent. OTA consists of two models - Merchant and Agency. Agency model is commision base and gives a hotel owner an opportunity to decide the final selling price to the customer, which gives more control to the owner.​ It also doesn’t require big investments.


Stands for Advanced Encryption Standard. It is a symmetric, or secret-key, cipher used in hardware and software to protect classified information and encrypt sensitive data. The AES encryption uses a number of transformations that shift and mix the data in a table.


Stands for Automatic identification and data capture, also referred to as Automatic Identification (Auto-ID). It is a collection of methods for identifying objects and collecting data that describes them. They are used in data encoders and decoders, as well as in scanners. Technologies such as biometrics, bar codes, optical character recognition, voice recognition and radio frequency recognition are also considered as part of AIDC.


A course of action, sequence of actions needed to accomplish a task (e.g., solve problem). There are different types of algorithms that can be used in different areas of life. In computer science, they are basis for all applications, ruling over how a program responds to certain actions or events.


Stands for Application lifecycle management. It is an umbrella term for all stages of software development, from start to finish. It includes design, development, testing or quality assurance, project and requirements management, as well as customer experience and service delivery.


Stands for Any Other Business - topics that are not on the meeting agenda, but are up for discussion after the official part. AOB can cause problems, since some of the unplanned questions can take up more time than each member can spare.

App Publisher (Mobile)

Organizes and streamlines the handling of application development lifecycle, making the handling of app availability much easier and more consistent. The apps are usually monetized by adding advertisement in the interface or via paid features.

App Store

An online store for distributing mobile and desktop apps, where customers can purchase and download various software applications, intended for mobile devices. Users can also update the free or purchased apps through the app store.

App Store Optimisation

ASO for short. The process of affecting an app’s visibility in an app store search. It aims to make the app rank higher among search hits. It is an important process, seeing as over 60% of apps are discovered this way. The process is similar to SEO for websites.

Application Development

Application development is the process of gathering business requirements, designing, prototyping, coding, testing and ongoing improvements and debugging of software.



A web GIS platform for working with maps and geographic information. It enables you to analyze, share, use, manage mapped information, to apply location-based analysis to your business practices etc.


A cloud-based B2B marketplace that provides easy communication between buyers and suppliers. It improves and facilitates the procurement process. The platform works akin to Amazon or eBay, the difference is in the types of offers that can be found there and additional features that is offers.


Stands for Apache Software Foundation. It is a software organization that provides support to open source projects. It is funded via sponsorships and donations. ASF also provide legal protection to volunteers who contribute to Apache projects. ASF membership is granted to active contributors.

Altium Designer

Altium Designer is a PCB and electronic design automation software package for printed circuit boards.

Atmel AVR

AVR is a family of microcontrollers. These are modified Harvard architecture 8-bit RISC single-chip microcontrollers. AVR was one of the first microcontroller families to use on-chip flash memory for program storage, as opposed to one-time programmable ROM, EPROM, or EEPROM used by other microcontrollers at the time.


Automation is the technology by which a process or procedure is performed with minimal human assistance.


Or the 'server-side' of website development. Basically it is the programming that users don’t see in the browser, but what also powers the website. Back-end facilitates communication between the browser and server, provides smooth functionality akin to a desktop application.

Base SAS

Base SAS is hardware-agile and integrates into any computing infrastructure, enabling you to unify computing efforts and get a single view of your data.

Boilerplate code

Boilerplate refers to a section of software or HTML code that can be reused in different parts of the program with little to no alteration. This code can be extended to different applications. Popular examples are template programs and mathematical operations.

Brand identity

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.


A general term for any failure or defect in the software code or in hardware. There are tools that facilitates finding and dealing with bugs. A bug shouldn’t be confused with an error, which is the resulting message about a problem from an existing bug in the code.

Development by Synergize.digital

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