ASO for short. The process of affecting an app’s visibility in an app store search. It aims to make the app rank higher among search hits. It is an important process, seeing as over 60% of apps are discovered this way. The process is similar to SEO for websites.
|Developed by||Johannes Borchardt|
|Used by||Serif Labs, Creative APPS, Alibaba Mobile|
Some companies use techniques like bots to falsify results and make the app store software believe their app deserves a higher rating. This is essentially black hat ASO.