App Store Optimisation

ASO for short. The process of affecting an app’s visibility in an app store search. It aims to make the app rank higher among search hits. It is an important process, seeing as over 60% of apps are discovered this way. The process is similar to SEO for websites.

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First released 2009
Developed by Johannes Borchardt
Used by Serif Labs, Creative APPS, Alibaba Mobile

Interesting facts

Some companies use techniques like bots to falsify results and make the app store software believe their app deserves a higher rating. This is essentially black hat ASO.

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Development by Synergize.digital