General Terms

Lead generation

Lead generation is the initiation of consumer interest or enquiry into products or services of a business.

Lean manufacturing

Lean manufacturing is a methodology that focuses on minimizing waste within manufacturing systems while simultaneously maximizing productivity.

Legacy Codebase

Source code inherited from an older version of software (e.g., an operating system) or other outdated technology. At first the term was used for the code that is maintained by someone who did not write it. Another definition is that it is any code inherited from internal or external source.

Logo design

The process of designing a logo of a company or a product.

Mac

The Macintosh (mainly Mac since 1998) is a family of personal computers designed, manufactured, and sold by Apple Inc. since January 1984.

MAC address

A media access control address is a unique identifier assigned to a network interface controller (NIC) for use as a network address in communications within a network segment.

MailChimp

An email marketing platform, which helps to send bulk emails to customers and clients. It allows eCommerce integrations and offers tools for email marketing campaigns, social media advertising, as well as marketing automation.

Marketing communications

Marketing communications includes advertising, promotions, sales, branding and online promotion. The process allows the public to know or understand a brand.

Marketing management

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.

Marketing strategy

A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.

Mathematical modeling

Mathematical modeling is the art of translating problems from an application area into tractable mathematical formulations whose theoretical and numerical analysis provides insight, answers, and guidance useful for the originating application.

MCITP

Stands for Microsoft Certified IT Professional. A credential given to an IT expert, that proves they have required skills to perform a certain job role with a Microsoft technologies, database, enterprise or virtualization administrator.

mCommerce

Or Mobile Commerce. The process of buying and selling goods and services via different wireless mobile devices (cellular telephone, PDA, tablet). It enables the users to access an online shopping place from any place and use it as soon as the need arises.

Mechanical engineering

Mechanical engineering, one of the oldest and broadest engineering disciplines, combines engineering physics and mathematics principles with materials science to design, analyze, manufacture and maintain mechanical systems.

Megabyte

A measure of computer data storage capacity that is equal to 1,048,576 bytes.

Merchant Model OTA

A commercial model of an online travel agency. It is distribution strategy that uses third party websites to sell hotel rooms or inventory or packages. The customers pay the OTA at the time of making a reservation, while the hotel will receive the money when the guests check in.

Microcontrollers

A small and low-cost computer built on one integrated circuit, for the purpose dealing with a specific tasks. They are usually embedded in consumer products, appliances for computer systems, and other such devices. Unlike microprocessors, they have built-in RAM and ROM.

Microsoft Project

Microsoft Project is a project management software product, developed and sold by Microsoft. It is designed to assist a project manager in developing a schedule, assigning resources to tasks, tracking progress, managing the budget, and analyzing workloads.

Microsoft Office

A set of applications and services developed by Microsoft. It now includes such desktop apps: Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Project, Microsoft Visio, Microsoft OneNote, and other tools. The suite has security features and offers password protection.

Microsoft Word

Microsoft Word (or simply Word) is a word processor developed by Microsoft.

Middleware

A type of computer software. It is basically a 'software glue' that sits between the operating system and applications, or between two applications. It helps developers focus on the purpose of their application, rather than its input/output or communication.

Mixed-signal integrated circuit

A mixed-signal integrated circuit is any integrated circuit that has both analog circuits and digital circuits on a single semiconductor die. In real-life applications mixed-signal designs are everywhere, for example, smart mobile phones.

Mobile communication

Mobile communication describes the use of various technological systems in order to communicate while one is away from a fixed location.

Mobile Devices

A mobile device is a handheld tablet or other device that is made for portability, and is therefore both compact and lightweight.

Mobile technology

Mobile technology is a form of technology that is mostly used in cellular communication and other related aspects.