General Terms

CPC

CPC stands for Cost Per Click. It is the cost of an individual click on your ad; in other words, it is the amount you pay per click.

Cross-Platform Mobile Development

An approach to mobile software development that involves creating a codebase for products that will be supported on multiple mobile operating systems (mostly iOS and Android). It helps extend availability of an app to more users, who use one platform and not another.

Cryptocurrency

A form of digital money. Cryptocurrency is designed to be secure and is built on cryptography, so, in many cases, it is anonymous. Confirming a transaction is a very important part of cryptocurrency, and confirmations are performed by so called miners.

CTR

The ratio of users, who click on an ad to the number of total users, who view a page, email, or advertisement. It is used for measuring the effectiveness and success of advertising/email campaigns. CTR directly affects Quality Score, which in turn affects ad position and cost.

Customer Experience

The customers' perception (conscious and subconscious) of their relationship with a company, their brands and/or services upon interacting with. Positive CX is important in gaining and maintaining customer loyalty. It is also an integral part of CRM.

Dashboard

A series of charts and graphs that incorporate a business's relevant data displayed in an easy-to-understand charts and graphs. It allows to monitor different business processes and department performance. The dashboard is often linked to a database, which allows it to be updated with every change.

Data Mining

Computational process of discovering patterns in large data sets to extract information and transform it into an understandable structure, for further use. Data mining is used for developing and improving marketing strategies, increasing sales and decreasing costs.

Data Science

An interdisciplinary study of information sources, what the information represents and ways of turning it into a valuable resource when creating business and IT strategies. It uses methods and techniques of statistics and data analysis to analyze and understand a phenomenon.

Deep Learning

A branch of machine learning based on a specific set of algorithms. These algorithms are called artificial neural networks and were designed to mimic a human brain’s structure and function. The algorithms can learn different levels of representation (abstraction) through classification and pattern analysis, among other methods.

Dependency Management

A technique, or a feature in build automation systems, that allows automated declaring, resolving and using dependencies that are required by a project. It helps to centralize information about dependencies in a project or several projects that have a common parent.

DES

Stands for Data Encryption Standard. It is a cypher with symmetric-key blocks incorporated in numerous communication channels, such as military, communication between ATM and computer and even in commerce. Symetric key means that the sender and receiver both use identical keys. This system works along side administrative security.

Digital Marketing

“Digital marketing” refers to using digital channels, devices, and platforms (regardless of whether they are online or not) to build or promote marketing message.

Digital Security

Digital information security tactics and techniques for staying safe and secure from unwanted spying or digital attacks online. It also involves safe data storage, better password management, circumvention of censorship and online anonymity.

Dynamic Programming

A technique in algorithmic problem solving which involves breaking down a problem into a series of smaller ones (subproblems) and solving them separately. This way, when the same subproblem emerges, there is already a solution for it. It is an optimization method of sorts.

Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email.

EMC

An international corporation and provider of desktop and cloud-based solutions. The company offers different types of products, including information storage, big data, data analytics, information security, content management and other services.

Enterprise Solutions

All software that is intended for an organization rather than an individual user. These organizations include businesses, governments, clubs, schools, etc. This type of software is also intended to solve enterprise level issues rather than departamental.

ESET

An IT company that provides software solutions for Internet security, antivirus and firewall products. Their antivirus program NOD32 is available for Mac and PC users. The company has a strong presence in the endpoint security market and provides high-performance products.

FME

Stands for Feature Manipulation Engine. A platform that is an integrated collection of Spatial ETL. It is applied for the conversion of spatial data between geometric and digital formats. It is usually used with GIS, CAD and raster graphics software.

FPGA

Integrated Circuit (IC) which contains mainly three parts: onfigurable logic block, input/output configuration, logic interconnection.

Framework

A universal software environment that provides particular functionality to facilitate development of software applications, products and solutions. It indicates what kind of programs can be built and how they would interrelate. It can also specify programming interfaces or tools.

Freemium

A pricing model that typically applies to software or web services. It offers a free limited version of a product/service with basic features or a premium account with added features and functionality at an additional cost. It is a popular business model for startups.

FullCalendar

A calendar for displaying events on a website. For initialization and other functions in this calendar, it is necessary to write JavaScript code and have right CSS files. It is an open-source tool that can be customized to a company’s needs.

GCM

A mobile notification service. It includes client libraries and sample implementations that allow to send information from developer-run servers to Google Android OS apps, Google Chrome extensions or applications. GCM uses Google’s APIs and SDKs.

GIS

A computational field of study concerned with systems that visualize spatial or geographical data. They are designed to capture, analyze, manipulate, manage and store this data. GIS tools allow users to manipulate and analyze the data, and also to create their own searches.

Development by Synergize.digital

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