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Short for Online Travel Agency. ​Travel websites that provide online planning and booking facilities for hotels, airlines, cars and other travel related services to users.​ OTA type websites allow customers to make reservations and pay for them via standard online payment methods.

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First released 1980s
Used by Expedia Inc., The Priceline Group, Opodo

Interesting facts

OTAs dominate sales with approximately $120 billion share.

Development by Synergize.digital

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