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OTA
Short for Online Travel Agency. Travel websites that provide online planning and booking facilities for hotels, airlines, cars and other travel related services to users. OTA type websites allow customers to make reservations and pay for them via standard online payment methods.
| First released | 1980s |
| Used by | Expedia Inc., The Priceline Group, Opodo |
Interesting facts
OTAs dominate sales with approximately $120 billion share.
