General Terms


Stands for Click-Through Rate. The ratio of users, who click on a specific link to the number of total users, who view a page, email, or advertisement, used as a measure of effectiveness and success of advertising/email campaign.

Customer Experience

The customers' perception (conscious and subconscious) of their relationship with a company, their brands and/or services during the customer life cycle.


A series of charts and graphs that incorporate a business's relevant data displayed in an easy-to-understand charts and graphs.

Data Mining

Computational process of discovering patterns in large data sets to extract information from it and transform into an understandable structure for further use.

Data Science

Studies the sources of information, what it represents and ways of turning it into a valuable resource in the creation of business and IT strategies.

Deep Learning

The branch of machine learning, based on a set of algorithms that attempt to model high-level abstractions in data by using multiple processing layers with complex structures.

Digital Security

Digital information security tactics and techniques for staying safe and secure from unwanted spying or digital attack online. (safe data storage, better password management; circumvention of censorship and online anonymity).


The process of buying and selling of goods and services over an electronic network, conducted using a variety of applications, like email, fax, etc.


An international corporation and provider of cloud computing, storage, big data, data analytics, information security, content management and other services, now known as Dell EMC.  

Enterprise Solutions

Software, intended to provide a company-wide solutions.


Short for Enterprise Resource Planning. Business-management software used to collect, store, manage and interpret data from the variety of business activities.


An IT company that provides security solutions, anti-virus and firewall products like ESET nod32. 

ETL (Extract, Transform and Load)

Refers to a process in database usage and in data warehousing that includes three stages: data extraction from homogenous/henerogenous data sources, its` transformation and storage into the proper format or structure for the purposes of analysis and data loading into the final target.


A universal software environment that provides particular functionality to facilitate development of software applications, products, solutions. It indicates what kind of programs can be built and how they would interrelate, can specify programming interfaces, tools.


A pricing model that typically applies to software or web services with the option of a free limited version or a premium account with added features and functionality at an additional cost.


A сalendar for displaying events on the website. For initialization and other functions in this calendar, it is necessary to write JavaScript code and have right CSS files.


Stands for Google Cloud Messaging, a mobile notification service, includes client libraries and sample implementations that alows to send information from developer-run servers to Google Android OS apps, for Google Chrome extensions.

GIS (Maps)

A system, designed to capture, store, manipulate, analyze, manage, and present all types of spatial or geographical data.

Google Play Market

Official app store for Android Smartphones and tablets with variety of music, software apps, etc.

Graphical Design

The process of visual communication, and problem-solving through the correct use of typography, space, image and color.


The physical components that make up a computer system or other telecommunication devices, while software is instructions that can be stored and run by hardware.


A cloud PaaS based on a managed container system for deploying and running modern apps. Supports several programming languages (Node, Ruby, Java, PHP, Python, Go, Scala, Clojure). 


Short for Integrated Development Environment. A software suite that combines the basic tools developers need to write and test software. Most IDEs include a code editor, a compiler and/or interpreter, build automation tools and a debugger. 


Information Security is the practice of preventing unauthorized access, use, disclosure, disruption, modification, inspection, recording or destruction of information.


A software corporation that provides technology/outsourcing services, consulting,   application development, business process management, etc.

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