General Terms

CRM

Stands for Customer Relationship Management. An approach to handling communication between a company and its potential customers. CRM software that stores information about the history of relations with customers to optimize marketing and improve customer service.

Cross-Platform Mobile Development

An approach to mobile software development that involves creating a codebase for products that will be supported on multiple mobile operating systems (mostly iOS and Android). It helps extend availability of an app to more users, who use one platform and not another.

Cryptocurrency

A form of digital money. Cryptocurrency is designed to be secure and is built on cryptography, so, in many cases, it is anonymous. Confirming a transaction is a very important part of cryptocurrency, and confirmations are performed by so called miners.

CTR

The ratio of users, who click on an ad to the number of total users, who view a page, email, or advertisement. It is used for measuring the effectiveness and success of advertising/email campaigns. CTR directly affects Quality Score, which in turn affects ad position and cost.

Customer Experience

The customers' perception (conscious and subconscious) of their relationship with a company, their brands and/or services upon interacting with. Positive CX is important in gaining and maintaining customer loyalty. It is also an integral part of CRM.

Dashboard

A series of charts and graphs that incorporate a business's relevant data displayed in an easy-to-understand charts and graphs. It allows to monitor different business processes and department performance. The dashboard is often linked to a database, which allows it to be updated with every change.

Data Mining

Computational process of discovering patterns in large data sets to extract information and transform it into an understandable structure, for further use. Data mining is used for developing and improving marketing strategies, increasing sales and decreasing costs.

Data Science

An interdisciplinary study of information sources, what the information represents and ways of turning it into a valuable resource when creating business and IT strategies. It uses methods and techniques of statistics and data analysis to analyze and understand a phenomenon.

Deep Learning

A branch of machine learning based on a specific set of algorithms. These algorithms are called artificial neural networks and were designed to mimic a human brain’s structure and function. The algorithms can learn different levels of representation (abstraction) through classification and pattern analysis, among other methods.

Digital Security

Digital information security tactics and techniques for staying safe and secure from unwanted spying or digital attacks online. It also involves safe data storage, better password management, circumvention of censorship and online anonymity.

eCommerce

The process of buying and selling of goods and services over an electronic network, conducted using a variety of applications, like email, fax, etc.

EMC

An international corporation and provider of desktop and cloud-based solutions. The company offers different types of products, including information storage, big data, data analytics, information security, content management and other services.

Enterprise Solutions

All software that is intended for an organization rather than an individual user. These organizations include businesses, governments, clubs, schools, etc. This type of software is also intended to solve enterprise level issues rather than departamental.

ERP

A type of business-management software used to collect data, store, manage and interpret it. ERP integrates information from HR, financial, warehouse management and other departments into a unified program. ERP helps to standardize information about the company, its staff and customers, and keep it in one place.

ESET

An IT company that provides software solutions for Internet security, antivirus and firewall products. Their antivirus program NOD32 is available for Mac and PC users. The company has a strong presence in the endpoint security market and provides high-performance products.

ETL (Extract, Transform and Load)

Refers to a process in database usage and in data warehousing. It includes three stages: data extraction from homogeneous/heterogeneous data sources, its storage and transformation into the proper format or structure for the purposes of analysis, and data loading into the final target.

FME

Stands for Feature Manipulation Engine. A platform that is an integrated collection of Spatial ETL. It is applied for the conversion of spatial data between geometric and digital formats. It is usually used with GIS, CAD and raster graphics software.

FPGA

Integrated Circuit (IC) which contains mainly three parts: onfigurable logic block, input/output configuration, logic interconnection.

Framework

A universal software environment that provides particular functionality to facilitate development of software applications, products and solutions. It indicates what kind of programs can be built and how they would interrelate. It can also specify programming interfaces or tools.

Freemium

A pricing model that typically applies to software or web services. It offers a free limited version of a product/service with basic features or a premium account with added features and functionality at an additional cost. It is a popular business model for startups.

FullCalendar

A calendar for displaying events on a website. For initialization and other functions in this calendar, it is necessary to write JavaScript code and have right CSS files. It is an open-source tool that can be customized to a company’s needs.

GCM

A mobile notification service. It includes client libraries and sample implementations that allow to send information from developer-run servers to Google Android OS apps, Google Chrome extensions or applications. GCM uses Google’s APIs and SDKs.

GIS

A computational field of study concerned with systems that visualize spatial or geographical data. They are designed to capture, analyze, manipulate, manage and store this data. GIS tools allow users to manipulate and analyze the data, and also to create their own searches.

Google Maps

A web mapping service created by Google. It gives an access to satellite imagery, street maps, panoramic views of streets and makes route planning for traveling by different means of transport. It also allows users to tag place they intend to or have already visited, get information about a place and share opinions about it.

Google Play Market

An app store for Android users. It allows to download and update apps, buy books, rent music and movies. If you are logged into your Google account, every action in Google Play on your desktop or laptop will be later synchronized with your mobile device.

Development by Synergize.digital