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CRM

Stands for Customer Relationship Management. An approach to handling communication between a company and its potential customers. CRM software that stores information about the history of relations with customers to optimize marketing and improve customer service.

First released1970s - concept, 1993 - first CRM system
Developed byKate and Robert Kestnbaum, Pat Sullivan, Mike Muhney, Tom Siebel and others
Used byProofpoint Inc., Electrolux, Restaurant Technologies

Interesting facts

CRM is an important component of business strategy, since customer satisfaction directly affect a company’s success.

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