Stands for Customer Relationship Management. An approach to handling communication between a company and its potential customers. CRM software that stores information about the history of relations with customers to optimize marketing and improve customer service.
|First released||1970s - concept, 1993 - first CRM system|
|Developed by||Kate and Robert Kestnbaum, Pat Sullivan, Mike Muhney, Tom Siebel and others|
|Used by||Proofpoint Inc., Electrolux, Restaurant Technologies|
CRM is an important component of business strategy, since customer satisfaction directly affect a company’s success.
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