CRM

Stands for Customer Relationship Management. An approach to handling communication between a company and its potential customers. CRM software that stores information about the history of relations with customers to optimize marketing and improve customer service.

Learn more

First released 1970s - concept, 1993 - first CRM system
Developed by Kate and Robert Kestnbaum, Pat Sullivan, Mike Muhney, Tom Siebel and others
Used by Proofpoint Inc., Electrolux, Restaurant Technologies

Interesting facts

CRM is an important component of business strategy, since customer satisfaction directly affect a company’s success.

36

Development by Synergize.digital