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Google Analytics
A web-based tool for digital analysis of customer experience. It is used for tracking and reporting website traffic and analyzing incoming data. It helps to build a customer profile via their behavior. It also works with other Google products.
| First released | November 14, 2005 |
| Developed by | |
| Latest stable version | 4 |
| Open-source | No |
| Used by | YouTube, Twitter, iProspect, Inc. |
Interesting facts
There are many tutorials, free and paid, on how to best integrate results from Google Analytics in a product’s marketing.
