A web-based tool for digital analysis of customer experience. It is used for tracking and reporting website traffic and analyzing incoming data. It helps to build a customer profile via their behavior. It also works with other Google products.
|First released||November 14, 2005|
|Latest stable version||4|
|Used by||YouTube, Twitter, iProspect, Inc.|
There are many tutorials, free and paid, on how to best integrate results from Google Analytics in a product’s marketing.