BaaS

Backend as a Service, or BaaS (sometimes referred to as mBaaS), is an approach for providing web and mobile app developers with a way to link their apps to backend cloud storage and processing while also providing common features such as push notifications, social networking integration, etc.

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First released 2011 (first appeared on the scene)
Used by Facebook, Twitter, Google

Interesting facts

Parse is the most known BaaS. In 2013, it was acquired by Facebook in 2013 and went on to power a reported 500,000 applications.

Another popular BaaS is Firebase, acquired by Google. It is targeted mostly at real-time apps and also offers storage.

Source: assist-software.net/blog

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Development by Synergize.digital