Computational process of discovering patterns in large data sets to extract information and transform it into an understandable structure, for further use. Data mining is used for developing and improving marketing strategies, increasing sales and decreasing costs.
|First released||around 1990|
|Developed by||database community|
|Used by||Scotiabank, Vanguard, SD Deacon|
Data mining has faced many ethical and privacy issues due to the type of data that can be processed and the type of research performed.