This website uses cookies
We use cookies to continuously improve your experience on our site. More info.
CODΞ - maximizing your sourcing capabilities
CODΞ supports GlossaryTech to keep it free for the community
Customer Experience
The customers' perception (conscious and subconscious) of their relationship with a company, their brands and/or services upon interacting with. Positive CX is important in gaining and maintaining customer loyalty. It is also an integral part of CRM.
Interesting facts
According to Forbes, the trends for 2018 are CEOs getting more involved with CX projects and adding value to customers’ lives and time, among others.