OTA stands for Online Travel Agent. OTA consists of two models - Merchant and Agency. Agency model is commision base and gives a hotel owner an opportunity to decide the final selling price to the customer, which gives more control to the owner. It also doesn’t require big investments.
A commercial model of an online travel agency. It is distribution strategy that uses third party websites to sell hotel rooms or inventory or packages. The customers pay the OTA at the time of making a reservation, while the hotel will receive the money when the guests check in.
Short for Online Travel Agency. Travel websites that provide online planning and booking facilities for hotels, airlines, cars and other travel related services to users. OTA type websites allow customers to make reservations and pay for them via standard online payment methods.
